From now onwards, Baidu.com will become easily available to advertisers in Singapore who wants to target the China market. PurpleClick Media announced today that it has partnered with China Search (Asia) Limited (“China Search”) – Baidu’s exclusive reseller in Singapore, to provide Baidu’s advertising services to businesses in Singapore who targets the lucrative China market.
Today, the Internet population in China far exceeds the entire population of United States, currently standing at 457 million, 34.1% of the 1.3 billion population. Baidu, the largest China search engine, reaches 95% of this Internet population.
The penetration of Internet in China has been growing at 278% over the past 5 years and China’s online advertising revenues reached RMB20.61 billion (US$3.02 billion) in 2009, an astounding 21.2% increase on 2008. It is statistically evident that the Internet has become the most effective channel for businesses to reach out to the fastest growing and most populous country in the world.
Locally, online marketing constituted an estimated 6% of overall ad budgets in 2009 and is expected to represent 20% of Singapore’s overall marketing spend in 2020.
“We are very glad that China Search has identified us as their sole partner in their expansion from our strong recognition in the industry – over 16 awards won over the recent years, our strong relationship with Singapore government and extensive base of clientele in various industries and more than 6,000 campaigns executed regionally.” said Leonard Tan, CEO of PurpleClick Media who has recently won the highest national youth accolade – Singapore Youth Award 2010 (Entrepreneurship).
“We are happy to have done Singapore proud with this partnership and are looking forward to making PurpleClick a Singapore iconic brand in the digital industry” says Leonard.
With Baidu’s local presence, businesses now have direct access to Baidu’s advertising channel and also assured of high quality customer service from award-winning leader in the digital industry – PurpleClick Media.
“This direct local support opens up a lot of opportunities to businesses who have been looking to target the China market. With the significant surge of enquiries coming in on Baidu’s advertising platform, it is evident that businesses have identified Baidu as a channel that cannot be ignored when strategizing to penetrate the China market.” said Sim Hong Huat, Managing Director of DigiChina (under PurpleClick group of companies, managing solely Baidu’s resellership).
“Advertisers from the Tourism and Hospitality industry and Educational Industry are particularly focusing on the Baidu advertising platform to tap on the booming China tourism industry as well as China students seeking educational opportunities out of China. I foresee other industries jumping on this bandwagon to harness the potential of this cost-effective advertising channel. Businesses need to think forward and tap on this channel fast before players from their industry flood into this channel. ” added Hong Huat.
ABOUT CHINA SEARCH (ASIA) LTD
China Search (Asia) Limited is the exclusive reseller of Baidu in Hong Kong, Taiwan and Singapore. It provides effective search advertising solution to companies and assists them in developing in the Chinese market successfully. China Search also provides various value-added services, including online marketing optimization and effect-tracking, helping companies to enhance their promotion effectiveness in all directions. For more information, check out at www.baiduhk.com.hk.